For this post, I chose this random poster for a Paul Smith fashion show that I found on google because I liked the overall look and personality of it. I am a fan of imagery that is relatively simple and sleek because I think that it makes an ad or image look more more elegant, appealing, and effective. However, I am not the biggest fan of a purely black and white ad, so I already knew that I wanted to incorporate red somewhere into the poster to satisfy my preferences and to add some contrast. Lucky for me, I already had a great image of Ashton Sanders that has a decent amount of red in mind. Unfortunately, after converting the file to a JPEG, the poster lost a bit of its contrast and saturation. but overall it held up pretty well. I also liked the fonts in the original so I tried to find fonts that looked as similar as possible.
So, after masking out the portions of the image I wanted and making the rest black and white, I added a border that frames the model like in the original poster. Once I did that, I took the exact same shade of red that is in Sander’s hat and used it to fill in the border for repetition and additional contrast. I repeated this same step with the border around the date.
Then, for the text, I wanted to play around with the alignment and effects so that it did not look exactly like the original poster. Honestly, I did not really have much of a strategy for this part. It was mostly me playing with different options until I found something I thought looked the best. For the final product, I ended up with multiple different text alignments. I know it is suggested to pick one alignment and stick with it, but I think the flush left I used for the horizontal text on the left side contrasting with the flush right for the small bit of text on the right side makes for a nice use of negative space that again serves to highlight the model in the image like in the original poster and creates a sort of consistent invisible diagonal line around the poster. For the rest of the text and the box in the bottom right, I wanted them to line up with the border so that everything would flow. I also embossed the text in the top left and the designer’s name so that they would contrast the less important information on the poster. Additionally, I thought it would be cool to add a red drop shadow to the designer’s name to make it look as though the text is being hit by the same direction as the light from the image and for more repetition of the red.
For proximity, I focused on keeping all of the supplemental information together such as the date, ticket price, and time. I also placed “New Trend” and “New Fashion” next to the designer’s name so that they would serve as words that could be associated with the designer or his collection.
K-JOR 